Business Lessons from the TITANIC disaster

Business Lessons from the
TITANIC disaster

Wednesday 27 September 2017
SS Great Britain
Great Western Dockyard, Bristol BS1 6TY
9:00am to 5:30pm

105 years ago, at 11:40 p.m. on Sunday, 14th April 2012, the most technically advanced ship of its time hit an iceberg and sank, thus ensuring that its name would become a byword for disaster.

Business owners, directors and senior managers are invited to join us for an interactive seminar to explore the practical lessons that can be learnt from the events leading up to this historic incident and how they might be applied in today’s turbulent times to keep their businesses afloat.

Attendees will also be able to explore Brunel’s SS Great Britain during the day

Cost £175 (ex VAT) - discounts & early-bird tickets are available



Book online at

Who should attend?

Business owners, directors and senior managers of organisations in the private, public and voluntary sectors.

What to expect?

You will discover the icebergs that could sink your business, and learn how to steer clear of disaster

  • Iceberg #1: Systemic Weaknesses
  • Iceberg #2: Contingency Planning
  • Iceberg #3: Innovation & Creativity Gaps
  • Iceberg #4: Ethics, Risks & Regulations


Time Session Speaker
09:00 – 09:30 Registration + tea/coffee
09:30 – 09:40 Introduction David Doughty
09.40 – 10:30 TITANIC - the crucial mistake Andy Farrall
10:30 – 10:35 Break
10:35 – 11:25 When Disaster Strikes Jodie Read
11:25 – 11:30 Break
11:30 – 12:20 The Titanic & the Butterfly: A process to avoid disaster Brett Sadler
12:20 – 12:30 Summary of the morning/twitter hunt introduction David Doughty
12:30 – 14:00 Lunch followed by twitter hunt on SS Great Britain
14:00 – 15:30 Workshop – Business lessons from the TITANIC disaster
15:30 – 16:20 Doing things right or doing the right thing David Doughty
16:20 – 16:30 Summary and close
16:30 – 17:30 Free time on board SS Great Britain
Andy Farrall

Andy is a qualified lead accident investigator with wide experience in law enforcement; emergency services; manned guarding; consultancy; training and health & safety. Jodie Read

Jodie is MD of Penarth Management Ltd which specialises in compliance consultancy and training for quality, environmental and health & safety matters.
Brett Sadler

Brett is the author of "The Titanic and The Butterfly" a practical guide on how to achieve transformative change in individuals and organisations, and what's stopping it from happening. David Doughty

David is CEO of Excellencia Ltd which works with boards and their directors in the private, public and voluntary sector to make them more effective.
  Cost £175 (ex VAT) includes refreshments, lunch and seminar booklet.

Attendance counts as 5 CPD hours of structured learning

Book online at